BT21 – Key clip KOYA

BT21; the brand and its characters were born from a collaborative project between LINE FRIENDS and BTS. Since its launch in 2017, the brand has captured the hearts and minds of youths worldwide with its charming designs, unique concept and thoughtful storytelling. BT21 is the first project of LINE FRIENDS CREATORS. It is a new IP co-created by LINE FRIENDS and BTS. Rather than simply creating avatars of the physical appearance of artists, BT21 consists of 8 different charming characters created by BTS members, where all of them actively participated in the whole process from drawing sketches to elaboration.